Recipient of numerous industry awards, Carl is a pioneering digital and CGI photographic image-maker whose journey began in Belfast's late 1970s punk scene. Inspired by Dutch photographer Anton Corbijn, he captured emerging Irish punk bands before pursuing formal training.
After graduating with distinctions in Photography, Film, and Television from Bournemouth Arts University, Carl moved to London. He assisted high-profile photographers and embarked on a transformative two-year global sabbatical, building the foundations of his distinctive portfolio.
Originally specialising in still life, Carl quickly became recognised as an automotive photographer, merging landscape aesthetics with technical precision. His global commissions take him worldwide, working with major automotive brands including Nissan, General Motors, Mercedes, and Lexus.
A digital imaging trailblazer, Carl was among the first photographers globally to adopt digital shooting and post-production. In 2007, he embraced CGI, co-founding groundbreaking ventures like "This Little Fish" and "Moofe" - providing CG assets to the automotive industry.
In 2017, Carl founded Domeble, licensing CG backplates and 360 HDRI maps to automotive design and visualization sectors. He successfully led teams in developing immersive scenes for VR and real-time R&D projects, establishing himself as a skilled producer of advertising briefs from concept to public domain delivery.
Most of Carl's work is commissioned by agencies worldwide, which he delivers through his own production company using modern production values. He captures image assets globally and post-produces projects with a dedicated, highly skilled team in London, collaborating seamlessly with agencies across international locations.
An early adopter of AI image generation, Carl continues to push photographic boundaries by integrating AI, traditional photography, and CGI visualization techniques. His dedicated CGI and retouch team consistently produces award-winning imagery that bridges technological innovation and creative vision.
Hugely passionate about image-making and contemporary filmmaking, Carl's work displays cutting-edge technical skills underpinned by creative vision. He continues to shoot personal images that he says "help him breathe and keep his creativity alive."